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How To Improve Your Sales? |
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Improving Your SalesFAST NICKEL vs. SLOW DIMEExample: You buy an apple wholesale for five cents ($.05) and sell it at going rate (or better) for ten cents ($.10); your profit from that sale is five cents ($.05). The customer watching his/her budget only buys one (1) "apple". BUT if you were to offer that one (1) "apple for $.10" as " 3 apples for $.25" you would find that you increase your sales and it would be from customers looking for a bargain. (In essence budgeted customers stretching their buying power ... they're now getting "3 apples for $.25" instead of "3 apples for $.30" ... saving them $.05). You'd increase your profit by five cents ($.05) [Fast Nickle] from ONE sale to now profiting ten cents ($.10) per ONE sale, a 100% increase in profit, immediately, not waiting for that next ONE (1) "apple" sale [Slow Dime] . They'd save, be happy and now adjust their budget to get their "apples" from you. THUS: "It's Better To Make A Fast Nickle Then A Slow Dime". (NOTE: If you plan on selling "apples" for more then one (1) time you must keep your price consistent, i.e. "3 apples for $.25", this will built a loyal customer base. And you must keep that price for as long as possible (banning shortages of course). Source : M.A. Churchill ( verbally related experience ). THIRD PERSON PROFITExample (Conflict): U.S. Civil War, North vs. South; Winner: gun runners and suppliers of other needed goods. Example (Attraction): people falling in love; Winner: flower street vendor, jeweler, restaurant, place or atmosphere to court, wedding suppliers, real estate agent, etc. Example (Conflict): lovers having an argument ; Winner: flower street vendor, [see above example], divorce lawyer, real estate agent, ex-lover [lurking], potential lover [lurking], etc.. In short, it's more times than not that it's a Conflict that will present itself or be created (think: politics, religion, money). So more often than not the following axiom (accepted statement) applies: THUS: "In Every Two Person Conflict There's A Third Person Profit" (NOTE: When you're consciously doing the 'third person profit' don't be a dirt-bag and pull dirt-bag scams ... nobody likes a dirt-bag and they always end-up "gone" ... one way or another.) Source : M.A. Churchill ( verbally related experience ). Cap'ns TOPICS-LINKS |
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